graphics Load times are important. However, the graphics should be used to create a theme and convey information, not just random clip art. Images should be original. Gone are the days of being able to use generic art. Consistency of theme is also important when considering graphics. design There must be flexibility for all browsers, most especially Netscape & MSIE, however. Resolution is also very important in design. JAVA should be kept to a minimum. Frames are fine when they are used efficiently and neatly, but not when they use others' content. copy (text) The quality of writing that goes into a site is crucial to how a site is seen by the public. Having great graphics, but no content won't get you very far. Spelling mistakes, grammatical errors, and poor style are commonplace throughout the Web, and will be treated appropriately.