I don’t get it… Never have and probably never will.
People that are selling leads are just setting up websites, marketing them, and getting you to subsidize their advertising.
These are the same consumers that COULD be going directly to YOUR website! (whether your website works is the topic for another discussion)
Why not build your own “lead generating” site? Don’t know how? LEARN, or as so many in this business tell their own clients “hire a professional”. Why pay someone a ridiculous sum to get BETWEEN you and a consumer?
How much are you paying for leads and percentages? 100 leads @ $30 = $3,000. Figure $1,500 for a good custom website from MANY places and another $1,500 for advertising on Google or wherever the generators are advertising and you’re underway. If you don’t get 100 leads then you should be questioning what you are doing wrong in your marketing and advertising.
What they are doing isn’t a miracle, isn’t magical, and certainly isn’t divine. Simple promotion and advertising. No matter the new approaches they take to the classifying of leads whether ranking or whatever, Website + advertising + forms = “leads”. Simple.
I am AMAZED that people will pay referral fees to companies that are really only setting up websites! I just don’t get it. They are competing for the same leads but their website deserves 30%????
I’ve always felt that many in this industry have a self-confidence problem. They are convinced that someone else can do it better, get better people, and make more money and that they only way they can keep up is to join up.
